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A goldfish has an attention span of 8 seconds - so how tough can it be to get to your website visitors to be engaged in 3?

Conversion Rate Optimisation or CRO is the ongoing process of making your website and any landing pages that you have created to be more effective in generating interest, signing up subscriptions and eventually converting visitors from lookers to bookers. In order to convert website traffic to paying guests - now is a good time to ask yourself - how hard does your website work for you? Does it...

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25x advantages for hotels when integrating an online booking engine into your website.

  Independent property owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if your property does not have an online presence then your cannot be found. Plus operators should be leveraging their property website by integrating an online booking engine to drive their own direct...

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Use our 17x point checklist on how to make time to run a successful business.

How to be effective in the workplace. When you look to the future in particular at the hospitality industry the winners will be those hotels that fulfil their potential to grow and succeed by having the right staff in place. The ability to attract, motivate, develop and keep talent will be one of the key success factors as in an expanding hospitality sector. Secondly, in order to keep your gu...

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How to maximize revenue from an optimized rate and pricing strategy

A “make or break” for any business is how they set their pricing, so it is vital for the success of your hotel that you employ a well thought out approach to your pricing strategy. How as a business you set your prices can have a positive or negative impact on the reputation of your hotel and its performance. The correct pricing strategy can help you increase your market share and revenue while...

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How to grow your share of Direct Bookings and reduce your OTA commissions.

During a time of economic uncertainty as a hotel operator one thing out of your control are the economic conditions, but what you can do is implement a marketing plan to increase sales and hotel profitability by effectively managing your cost of sales and channels of distribution. The volume of online business today driven into hotels via OTAs (Online Travel Agents) has shown to be both signif...

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