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2018 Marketing tips to help your digital transformation

When a new calendar year starts the first marketing assessment we make as a hotel operator is how can we increase the number of room nights and drive the revenue up and bring the costs down. Every year brings with it new challenges to consider and new marketing and revenue management strategies and tactics to apply, and while a traditional approach to your marketing does produce results, at th...

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The art of social selling, using your social network to build a brand and generate room nights.

There are already property owners who have mastered how to leverage their social media networks Facebook, Twitter and LinkedIn to enhance and develop their positioning and have become early adopters of social selling.  "Social selling is the process of researching, connecting, and interacting with potential customers on your social media networks." But one very important part of social sellin...

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A goldfish has an attention span of 8 seconds - so how tough can it be to get to your website visitors to be engaged in 3?

Conversion Rate Optimisation or CRO is the ongoing process of making your website and any landing pages that you have created to be more effective in generating interest, signing up subscriptions and eventually converting visitors from lookers to bookers. In order to convert website traffic to paying guests - now is a good time to ask yourself - how hard does your website work for you? Does it...

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25x advantages for hotels when integrating an online booking engine into your website.

  Independent property owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if your property does not have an online presence then your cannot be found. Plus operators should be leveraging their property website by integrating an online booking engine to drive their own direct...

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Use our 17x point checklist on how to make time to run a successful business.

How to be effective in the workplace. When you look to the future in particular at the hospitality industry the winners will be those hotels that fulfil their potential to grow and succeed by having the right staff in place. The ability to attract, motivate, develop and keep talent will be one of the key success factors as in an expanding hospitality sector. Secondly, in order to keep your gu...

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