Blog
20 September 2019
9 ways independent hotel operators can generate more direct bookings to meet the changing booking behaviour of guests.
Independent hotel operators may lack the corporate backing to invest in expensive revenue management systems, but they are able to make swift moves to leverage shifting consumer demands and changes in the market because of their lean operations.
Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, accordi...
08 September 2019
How to understand and influence your customers buying behaviour.
Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors.
To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning.
It’s easy to assume that custom...
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