Blog
09 August 2019
Are you leaving money on the table by forgetting your direct booking channel when it comes to your distribution strategy?
Hotels can often make the biggest impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many independent properties are underinvesting and undervaluing the impact that a direct booking can have on their business.
With such a large proportion of business and leisure travel researched and booked online, i...
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