Blog
31 August 2017
How to grow your share of Direct Bookings and reduce your OTA commissions.
During a time of economic uncertainty as a hotel operator one thing out of your control are the economic conditions, but what you can do is implement a marketing plan to increase sales and hotel profitability by effectively managing your cost of sales and channels of distribution.
The volume of online business today driven into hotels via OTAs (Online Travel Agents) has shown to be both signif...
21 August 2017
Best practices for managing your hotel reviews in an online world.
How to turn"lookers into bookers".
Most of us would agree that a customer review can hold a lot influence on how a guest makes a buying decision, and there’s plenty of research to support that especially when it comes to booking a hotel room. A recent TripAdvisor® study revealed that more than half of travelers won’t book a hotel until they have read reviews and 83 percent of travelers read re...
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