Blog
15 November 2019
How to improve direct booking conversion rates for your hotel property.
With so much search traffic and reservations for hotel operators now being sourced online, it makes sound business sense to integrate your online booking engine into a corporate website to grow direct bookings.
Operators can make a significant impact to their bottom line by increasing the proportion of reservations they receive through their own direct booking channel. But it would seem many i...
03 November 2019
Location, location, location - having the best hotel location makes it easier to market your hotel but, what if you don’t have the best location?
While a great location is a huge marketing plus, it’s not the only thing that can attract guests and there are other ways to make your property stand out.
Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to understand what their unique values are to be able to differentiate themselves.
To do this, you’ll need an understanding of the custome...
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