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Google Marketing - We are Experts

Google AdWords is potentially a very powerful marketing tool for hotel and hostel business. For a reasonable amount of money, it is possible to be seen in Google when a customer searches for an accommodation in the city you operate in. We are currently helping a few hotels and hostels with their search marketing at google. A search could be “cheap hostel in Luleå” and if you are offering a ho...

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Five steps to increase direct bookings!

In order to take advantage of your website and take direct bookings there are several things to consider. Every small detail counts and we highly recommend to optimize these five steps that we will go through below. It will take some time, but the reward could be bigger than you expect it to be! Bookings on your channelThis is what it all comes down to, increasing bookings on your channel. Is ...

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Problems with Online travel agencies

Losing control of your brandFirst, we would like to clear out once again that we are aware that the OTAs is a great opportunity to attract more guests. The pros are very clear but there are a few negative things except for the high commission. One problem that the owners experience except for the high commissions is also the lack of control of the brand. If a guest books a double room on Book...

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OTAs - current situation

The last few years the online travel agencies (OTAs) have become very dominant and 43 % of the bookings in Europe are made from the travel agencies such as Booking, Expedia and Hotels.com. They could definitely be a helpful tool for your hotel and hostel to reach more guests, but they are also very expensive (high commission) and need to be used with caution. From what we have heard from our...

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Travel Tech Europe

Today we have been at travel tech europe to look at the competition and get some inspiration to innovate. We had a great time!

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