Blog
17 October 2017
7 marketing strategies that boost your hotel occupancy and business when you really need it.
A reduction in your property’s occupancy can be a worrying time as you struggle to work out how to stimulate business. For many hotels (you are not alone) they will also share the same experience of low demand periods or an off peak season.
So it can be very tempting to think that slashing rates will sell more hotel room nights and therefore help to increase room revenue. While it may sell ...
04 October 2017
9 reasons to grow the share of direct bookings for your property.
Reduce your cost of sales and increase profits by selling more room nights through direct bookings.
In the old days before Online Travel Agents (OTAs) the larger hotels typically would sell to wholesalers, who then sold room nights to tour operators, who then sold to travel agents and finally to the end consumer for leisure and then more frequently for business as well. This was a multi-layere...
20 September 2017
Use our 17x point checklist on how to make time to run a successful business.
How to be effective in the workplace.
When you look to the future in particular at the hospitality industry the winners will be those hotels that fulfil their potential to grow and succeed by having the right staff in place. The ability to attract, motivate, develop and keep talent will be one of the key success factors as in an expanding hospitality sector.
Secondly, in order to keep your gu...
11 September 2017
How to maximize revenue from an optimized rate and pricing strategy
A “make or break” for any business is how they set their pricing, so it is vital for the success of your hotel that you employ a well thought out approach to your pricing strategy. How as a business you set your prices can have a positive or negative impact on the reputation of your hotel and its performance. The correct pricing strategy can help you increase your market share and revenue while...
31 August 2017
How to grow your share of Direct Bookings and reduce your OTA commissions.
During a time of economic uncertainty as a hotel operator one thing out of your control are the economic conditions, but what you can do is implement a marketing plan to increase sales and hotel profitability by effectively managing your cost of sales and channels of distribution.
The volume of online business today driven into hotels via OTAs (Online Travel Agents) has shown to be both signif...
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