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9 ways independent hotel operators can generate more direct bookings to meet the changing booking behaviour of guests.

Independent hotel operators may lack the corporate backing to invest in expensive revenue management systems, but they are able to make swift moves to leverage shifting consumer demands and changes in the market because of their lean operations. Some 44 percent of travel sales and bookings are expected to occur online through either desktop or mobile devices during the next five years, accordin...

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How to understand and influence your customers buying behaviour.

Hoteliers need to learn how to become better at influencing the booking behaviour of their customers, to ensure that they book their rooms instead of a competitors. To do this, you’ll need an understanding of the customer journey, how your leisure travellers and corporate guests reach a decision to book your hotel, a mixture of emotional and rational reasoning. It’s easy to assume that customer...

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Finding new ways to increases your hotel’s ADR and revenue performance

There are two main ways to raise profit margins, reduce costs or increase your rates. A hotel that drives a higher average daily rate (ADR) will see profits rise if they manage their costs appropriately. But, as the marketplace is becoming more competitive, boosting revenue through a higher ADR is easier said than done. Increasing room rates for bigger margins might be doable during high seaso...

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Now is a “make or break” time for hotel operators to get their pricing right using a well-thought-out pricing strategy.

Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience. To generate the maximum profit from room reservations, meetings and events or food and beverage sales, you’ll need as a hotel operator to adopt a robust approach to your pricing strategy. How you, as a hotel...

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Should the hospitality industry be tempted to speed up its adoption of technology?

The hotel industry is going through a period of unparalleled, irreversible changes that should make it look very different in the next five years compared to how it is now. Gone are the days when hotels used to hand over clunky metal room keys to guests and scribble details into a heavyweight guest register to record guest information and assign rooms. To be able to rise to the new technology...

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A selection of our customers

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  • Angel Inn Midhurst
  • Gasthaus _pyorealogo

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