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How to maximize revenue from an optimized rate and pricing strategy

A “make or break” for any business is how they set their pricing, so it is vital for the success of your hotel that you employ a well thought out approach to your pricing strategy. How as a business you set your prices can have a positive or negative impact on the reputation of your hotel and its performance. The correct pricing strategy can help you increase your market share and revenue while...

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How to grow your share of Direct Bookings and reduce your OTA commissions.

During a time of economic uncertainty as a hotel operator one thing out of your control are the economic conditions, but what you can do is implement a marketing plan to increase sales and hotel profitability by effectively managing your cost of sales and channels of distribution. The volume of online business today driven into hotels via OTAs (Online Travel Agents) has shown to be both signif...

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Best practices for managing your hotel reviews in an online world.

How to turn"lookers into bookers". Most of us would agree that a customer review can hold a lot influence on how a guest makes a buying decision, and there’s plenty of research to support that especially when it comes to booking a hotel room. A recent TripAdvisor® study revealed that more than half of travelers won’t book a hotel until they have read reviews and 83 percent of travelers read re...

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Teambuilding in Moscow

Recently the tech team and I met in Moscow over a weekend. Our tech team does not sit in the office with me, nor are they in Sweden at all. As a global company with a global mind set, it was difficult to see a purpose struggling with the current recruiting situation in our small town or Sweden overall. So, we have built up a team that is very diverse, both culturally and geographically. I chos...

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Unlocking the Potential of Social Media Marketing

Social media plays a significant role in our everyday lives - it has changed the way we communicate, influencing our day-to-day activities and even the ways in which we travel and see the world. With outlets such as Facebook, Twitter, Instagram, & LinkedIn (just to name a few), it is easy to see that social media is not just a fad, but is in fact, here to stay. A strong online presence has ...

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