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Finding new ways to increases your hotel’s ADR and revenue performance

There are two main ways to raise profit margins, reduce costs or increase your rates. A hotel that drives a higher average daily rate (ADR) will see profits rise if they manage their costs appropriately. But, as the marketplace is becoming more competitive, boosting revenue through a higher ADR is easier said than done. Increasing room rates for bigger margins might be doable during high seaso...

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Now is a “make or break” time for hotel operators to get their pricing right using a well-thought-out pricing strategy.

Each customer has different motives on why they buy, their experience expectations, what their needs are and a level of willingness to pay at a certain price point for a great experience. To generate the maximum profit from room reservations, meetings and events or food and beverage sales, you’ll need as a hotel operator to adopt a robust approach to your pricing strategy. How you, as a hotel...

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Should the hospitality industry be tempted to speed up its adoption of technology?

The hotel industry is going through a period of unparalleled, irreversible changes that should make it look very different in the next five years compared to how it is now. Gone are the days when hotels used to hand over clunky metal room keys to guests and scribble details into a heavyweight guest register to record guest information and assign rooms. To be able to rise to the new technology...

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How to find your hotel’s brand voice in a crowded marketplace.

The reason a customer buys from you rather than a competitor can be rather complex to understand. It’s easy to assume that a guest is looking only for the cheapest room, motivated by price. But in fact, each prospective guest goes through a decision making process, a journey with different touch points or stages as they go from a point of discovery through to the final decision to buy. Each s...

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Managing cybersecurity as a hotel operator.

So, why are hotels targeted? In short, hotels collect, store and process a huge amount of information and personal data on their guests, customers, meeting delegates, staff, partners, vendors, etc.The hospitality industry has seen a growth in the number of cybersecurity and data privacy concerns, with some recent high-profile data breaches. The most recent and one of the largest was the breac...

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