Blog

GDPR and what it means for the hotelier

On the 25th of May 2018 the new GDPR law will be in effect across the EU. There has been a lot of talk about this new law, but mostly hear-say and especially a lot of fear and uncertainty. A lot of consultancy firms are writing big headlines about the enormous fines you might get if you do not follow the law and using fear mongering tactics they are making people worry themselves maximally in ...

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Learn how to transform your hotel’s website performance with SEO.

2018 is the year to strengthen your hotel’s brand authority. A strong brand authority creates trust, leads to higher engagement and the opportunity to earn more revenue from loyal guests. A major factor in driving this growth is making sure that you are found by travelers looking to navigate the Internet, searching for a hotel that meets their particular needs. To ensure your approach to bein...

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2018 Marketing tips to help your digital transformation

When a new calendar year starts the first marketing assessment we make as a hotel operator is how can we increase the number of room nights and drive the revenue up and bring the costs down. Every year brings with it new challenges to consider and new marketing and revenue management strategies and tactics to apply, and while a traditional approach to your marketing does produce results, at th...

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The art of social selling, using your social network to build a brand and generate room nights.

There are already property owners who have mastered how to leverage their social media networks Facebook, Twitter and LinkedIn to enhance and develop their positioning and have become early adopters of social selling.  "Social selling is the process of researching, connecting, and interacting with potential customers on your social media networks." But one very important part of social sellin...

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A goldfish has an attention span of 8 seconds - so how tough can it be to get to your website visitors to be engaged in 3?

Conversion Rate Optimisation or CRO is the ongoing process of making your website and any landing pages that you have created to be more effective in generating interest, signing up subscriptions and eventually converting visitors from lookers to bookers. In order to convert website traffic to paying guests - now is a good time to ask yourself - how hard does your website work for you? Does it...

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A selection of our customers

  • Untitled -2
  • Angel Inn Midhurst
  • Gasthaus _pyorealogo
  • Citysleep
  • Hemavans Wärdshus

Contact us for a demonstration