Blog
12 October 2016
The Art of Upselling
In an aggressively competitive industry, hoteliers must find a way to delight their customers whilst remaining profitable. Upselling is one way in which this can work. When you are versed in what your customers seek and desire, upselling does not become a ‘hard sell’ but more of an expansion of your offering. The hospitality sector can use many ways to upsell goods and services:
Excellent Co...
12 September 2016
7 practical tips for taking better photos of your hotel
As an avid amateur photographer of over 10 years, I have some pretty good understanding of how to take good photos. I’ve done some photography for hotels previously too, on a low budget. So I thought I would like to share my top 7 tips:
1. Hire a photographer
You might want to do everything yourself to save a few bucks, and you might be thinking that it can’t be that hard to take a coupl...
05 September 2016
Your Customer Database is your Gold
Nobody likes to be treated like they are on a conveyor belt, least of all, customers who picked your hotel amongst the many others they could have chosen. That has to mean something, and it is worth acknowledging.
Shared values are important when maintaining customer relations. A loyal customer base is a valuable asset, one that requires care and nurturing. Every customer wants to feel special...
23 August 2016
The Essentials of Online Marketing for Hotels
Getting your name out there is a hard enough job, let alone navigating the endless digital tools and avenues which are meant to take the pain out of marketing. Throw in the supercharged competition of the hotel industry and you have a recipe for the greatest challenge of your entrepreneurial life. The age of online marketing is rapidly heading into its maturity which means there are tried and t...
18 August 2016
How Outstanding Photos will Boost your Business
How many times have you looked at stunning travel photography and imagined yourself lying on that particular beach, gazing at that waterfall, enjoying that delicious dessert? Photographs have the power to change minds, making a potential guest pick a property they had not considered previously and discard a property they were going to book. Good quality images are essential if you want to incre...
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