Blog
19 January 2018
2018 Marketing tips to help your digital transformation
When a new calendar year starts the first marketing assessment we make as a hotel operator is how can we increase the number of room nights and drive the revenue up and bring the costs down.
Every year brings with it new challenges to consider and new marketing and revenue management strategies and tactics to apply, and while a traditional approach to your marketing does produce results, at th...
15 December 2017
The art of social selling, using your social network to build a brand and generate room nights.
There are already property owners who have mastered how to leverage their social media networks Facebook, Twitter and LinkedIn to enhance and develop their positioning and have become early adopters of social selling.
"Social selling is the process of researching, connecting, and interacting with potential customers on your social media networks."
But one very important part of social sellin...
01 December 2017
A goldfish has an attention span of 8 seconds - so how tough can it be to get to your website visitors to be engaged in 3?
Conversion Rate Optimisation or CRO is the ongoing process of making your website and any landing pages that you have created to be more effective in generating interest, signing up subscriptions and eventually converting visitors from lookers to bookers.
In order to convert website traffic to paying guests - now is a good time to ask yourself - how hard does your website work for you? Does it...
10 November 2017
Use these 11 simple ways to keep guests satisfied and loyal.
Even during hard times it is possible for the hospitality industry to thrive without focusing purely on price. By adopting a “customer-centric” strategy with a strong focus on guest satisfaction and customer service it can become a strong point of differentiation. Customers and guests recognise those operators that place them at the heart of everything they do at their property – making sure...
26 October 2017
25x advantages for hotels when integrating an online booking engine into your website.
Independent property owners can now no longer ignore the need for an integrated online booking engine. With such a large proportion of business and leisure travel researched and booked online, if your property does not have an online presence then your cannot be found. Plus operators should be leveraging their property website by integrating an online booking engine to drive their own direct...
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